A List Sunglasses + [technology]

Moto X "Lazy Phone" Ad Nav with Touchless Control

Don't have a Moto X with Touchless Navigation? You and your lazy phone just might end up in a lake! Moto X is back with another Droga 5 created ad featuring your lazy phone, [insert iPhone joke here].

It's never been easier to get where you're going because Moto X lets you navigate without ever touching your phone. Ask for directions, or whatever else you want — no hands necessary. Keep your eyes on the road, not on your Lazy Phone.

Creative Ad Agency: Droga5, New York
Client: Moto X
Creative Chairman: David Droga
CCO: Ted Royer
ECD: Neil Heymann
GCD: Mike Long
CD: Scott Bell, Tim Gordon
Head of Integrated Production: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Production Assistant: Goldie Robbens
Prod. Co.: Furlined
Director: Speck and Gordon