A List Sunglasses + [UK ADVERTS]

NatWest "We are what we do" Advert

NatWest's latest ad was filmed in black and white, the film asks it's viewers to hold the bank to accountable for its actions. Created by M&C Saatchi, London the film edits a collection of clips and films that demonstrate a range of personality traits, both good and bad.

  • [message]
    • Creative Credits:
      • Chief marketing officer, RBS Group; David Wheldon
        Ad Agency: M&C Saatchi, London
        Chief creative officer: Justin Tindall
        Creative directors: Mark Goodwin, Grant Parker
        Creative team: Steve Hall, Danny Segar
        Strategy director: Steve Parker
        Senior account director: Anna Heracleous
        Producer: Angela Zabala
        Head of art: Grant Parker
        Production company: Pulse
        Director: 32
        Media: ZenithOptimedia