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New York City FC Something Along These Lines New Ad, First Creative via Johannes Leonardo

New York City FC is the first Major League Soccer (MLS) team to play within the five boroughs of New York City. The 'Along These Lines' video is the newest addition to the club’s marketing campaign, ‘Support Your City,’ the ad was created by ad agency Johannes Leonardo and we like it!

The video is a visual interpretation of the city, using its myriad of subway lines that connect 8 million residents to represent the link between the club itself and the city it plays for.

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      • Agency: Johannes Leonardo
        Chief Creative Officers: Jan Jacobs & Leo Premutico
        Creative Directors: Wes Phelan, Matt Edwards
        Associate Creative Director: Joaquin Lynch-Garay, Federico Munichor
        Account Supervisor: Adam Rubin
        Producer: Dustin Grant
        Strategist: Georgia Lindsay
        Production Company: Greenpoint Pictures
        Director: Logan Roos
        Founding Partner: Michael Kuhn
        Partner: Jacob Lincoln
        Executive Producer: Tatiana Rudzinski
        Executive Producer of Sales: Jordana Freydberg
        Creative Director: Niles Roth
        Producer: Willa Goldfeder
        Post-Production Producer: Katrina Bayoneto
        Editor: Logan Roos (Greenpoint Pictures)
        Editor: Misha Spivack (Loroto)
        Music Composer: Andy Park
        Color: Company 3
        Colorist: Tom Poole
        Commercial Producer: Clare Movshon
        Assistant Colorist: Kath Raisch
        Sound Mix: Sonic Union
        Sound Mixer: Owen Shearer
        Studio Director: Justine Cortale
        Scheduling Producer: Pat Sullivan
        Voiceover Recording: GrooveGuild
        Founder, Head of Music Supervision & Licensing: Al Risi
        Partner, Creative Director: Paul Riggio
        Head of Production: Janice Brown
        the creds via: Adweek/Adfreak