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Do it for Mom – Do it for Denmark from Spies Travel

Last year Spies Travel launched the "Do It For Denmark" -campaign in order to address the historical low birth rates in Denmark. It turned out quite successful, we made the Danes travel more, have more sex and reproduce for their country. Vitus, the baby conceived by the competition-winners was born in January this year.

However, the Danish welfare system is still under pressure. The birth rate is still too low despite a little progress after last year’s effort. This affects us all, but those who suffer the most are perhaps those mothers that will never experience having grandchildren. That is why we are joining forces with wannabe grandmothers of Denmark. We have one common goal: More babies.

This year Spies Travel are prescribing active holidays, because studies have proved that couples that sweat together have more sex. This combined with the fact that you have 51% more sex on a sunny holiday will lead to more sex and therefore more babies aka. Grandchildren. In order to give potential grandmothers a strong tool, we have developed the Spies Parent Purchase™ product (Spies Forældrekøb™), where they can prepay active holidays for their children and in-laws in order to make the magic happen. To show that we are in this together, we will throw in some discounts as well.

This year the Danes will conceive not only for their country but also for their moms. We think that will do the trick.

Creative Credits:
Client: SPIES Travel Denmark
Agency: Robert/Boisen & Like-minded (www.rblm.dk)
Søren Christensen, Strategist
Heinrich Vejlgaard, Creative Director
René Sohn Kammersgaard, Art Director
Gitte Andersen, Account Manager

Production: Gobsmack Productions
Christina Bostofte Erritzøe, Producer
Cille Silverwood-Cope, Producer
Niels Nørløv, Director
Bastian Schiøtt, DOP
Simon Borch, Editor
Magnús Sveinn Jónsson, Visual Effects
AudioLounge v/Lars Bo Kjær, sounddesign

Campaign site: Molamil
Joakim Norman, Creative Director
Ramiro Espada, Interactive Developer
Jakob Elm, Project Manager

Distribution: Be On — AOL Platforms
Rasmus Mikkelsen, Nordic Account Manager
Louise Brogaard, Senior Campaign Manager

PR: Radius Kommunikation
Mads Bech Larsen, Account Director
Cecilie Valentin, Consultant

The original Do It For Denmark commercial below...