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IBM: Cognitive Music, A collaboration by Alex Da Kid + IBM Watson "Not Easy"

Grammy-winning music producer Alex Da Kid paired up with IBM Watson to find inspiration as never before. Together they’ve turned data from music and culture into cognitive music. ‘Not Easy’ is the first release from Alex Da Kid + Watson, featuring X Ambassadors, Elle King and Wiz Khalifa.

In the cognitive era, artists like Alex Da Kid can collaborate with Watson, to make hits from volumes of data. Watson gives artists the tools they need to see inspiration in places they never could before.

Below, see how Grammy award-winning music producer Alex Da Kid and IBM Watson collaborated to turn data insights on music and culture into cognitive music.

Advertising Agency: Ogilvy & Mather, New York
Executive Producer: Steve Ford
Producer: Sarah Pascale
Production Company: KIDinaKORNER
Director: Nicolas Davenel