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Nabs | Ever had a nightmare boss in advertising?

Ever had a nightmare boss in advertising? Of course you have. Want to own them for a day? Of course you do. The latest from Toronto-based Zulu Alpha Kilo is a bitterly hilarious campaign for NABS. Enjoy.

Zulu Alpha Kilo invites you to seek revenge on your boss from hell in their latest campaign for NABS

October marks the third annual NABS Vintage Intern Auction. The event allows bidders to seek “revenge” on 12 notable executives and thought leaders, in an auction where all proceeds go to NABS, charitable group in Canada set up exclusively to provide assistance to people in the communications and related industries who may need help due to illness, injury, unemployment or financial difficulties.

The auction, now in its third year, was developed by Toronto-based creative agency Zulu Alpha Kilo, who once again created this year's integrated campaign.

"The campaign taps into the insight that you don't get to the top without ruffling a few feathers along the way. We were fortunate that all of this year's interns were great sports and could laugh at themselves a little," adds Zak Mroueh, Chief Creative Officer & CEO at Zulu Alpha Kilo.

Some of the greatest minds in Canadian marketing and advertising will be auctioned off to serve as one day, unpaid, interns with top companies and organizations. All proceeds go to help the 1300 families supported by NABS in 2013. The auction runs the full month of October.

Bidders can assign interns to write a strategy, give a speech, hold a seminar, clean up the kitchen, consult, get coffee, even lead an employee hike. Minimum bid is $2000.00.

“As this program expands, we are finding the industry's top leaders and talent are eager to volunteer as interns.” said NABS Executive Director Jim Warrington. “This fundraiser has become an annual highlight, and the humour around this year’s revenge theme is hard to beat.”

This year's campaign includes a bidding microsite, Zoom posters and an edgy video directed by Neil Tardio of Partners Film. Photographer Matt Barnes donated his services, as did Thinkingbox, Pirate, Daniel Ries at Panic & Bob, Powerhouse Casting, and Westside Studio.

Here the "interns" that are up for bids:

Claude Carrier – President, DentsuBos
Mary Maddever – VP & Editorial Director, Brunico Publishing
Brent Choi – Chief Creative & Integration Officer — JWT
Lance Martin – Partner & Executive Creative Director, Union Creative
David Crichton – Partner, Creative Director, Grip Limited
Ian MacKellar – Chief Creative Officer, Ogilvy
Simon Jennings – President, Gesca
Angus Tucker – Partner, Co-Creative Director, John Street
Mitch Joel – Author and President, Twist Image
Kenneth Wong – Distinguished Professor of Marketing, Queen’s School of Business
Amber Mac – President, co-founder, Konnekt; and co-host of App Central
Christina Yu – Executive Vice President, Creative Director, Red Urban

Client: NABS
Project: Vintage Intern Auction

Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Ron Smrczek
Art Director: Grant Cleland
Writers: George Ault, Nick Asik, Japeth Kwan
Producers: Bette Minnot, Kari Macknight Dearborn, Ola Stodulska
Account: Nevena Djordjevic
Digital strategy: Emma Brooks
Digital Producer: Ola Stodulska Web Developer: Richard Thirumaran
Production Artist: Jamie Morren, Brandon Dyson
IT Director: Gary Stothers
Production Company: Partners Film
Executive Producer: Gigi Realini
Director: Neil Tardio
Producer: Sandy Kelly
Photography: Matt Barnes, Westside Studio
Producer: Tara O’Malley
Casting Director: Andrew Hayes, Powerhouse Casting
Editor: Daniel Reis, Panic & Bob
Producer: Taissa Callaghan
Audio Director: Chris Tait, Pirate
web development: Thinkingbox
Software Development: Michael Vay Lee, Tim Wienrich
Production: Chris Raedcher

Shannon Stephaniuk