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Apple 2016 Christmas Commercial "Frankie's Holiday"

The new Apple Christmas ad entitled "Frankie's Holiday" was directed by the same director as Apple’s Best-Ad-Emmy-winning 2013 film. The TBWA created spot takes a modern twist on a familiar story. We see Frankie — long confined to his secluded mountain cabin — extending a festive olive branch to the neighboring villagers in the form of a classic holiday tune. It’s a heartwarming tale that serves as a reminder the holidays aren’t just for friends and family. They’re about opening our hearts to everyone.

Ad Agency: TBWA