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BBH New York Gives Us The CordFail Effect in Humorous New Ad For JBL Wireless Headphones

JBL and BBH New York present a new spot for the recently unveiled JBL Everest Wireless Headphones, where viewers witness the humorous consequences that traditional, wired headphones can have for their wearers. The commercial depicts a chain reaction of epically disastrous events that should leave viewers in no doubt that JBL Everest Wireless Headphones provide superior sound and convenience.

Building upon the success of last year's JBL CordFail campaign, this ad will be accompanied by components across Twitter, Facebook, Instagram and Vine. Additionally, five Vine influencers will reenact consumer #CordFail submissions during the run of the campaign.

The new line of JBL Everest Wireless headphones are revolutionizing how people listen. With best-in-class ergonomics and bluetooth enabled wireless audio, users can experience the same incredible JBL quality sound the brand has been delivering for over 70 years. JBL Elite products let you customize your listening experience with NXTGen Active Noise Cancelling and TruNote Technology – allowing you to adjust outside noise to your liking and calibrate music to your individual ears, so you can experience authentic, true-to-life sound.

Creative Credits:
Client: Harman International/JBL
EVP & Global CMO: Ralph Santana
Vice President, Global Marketing, Sean Kapoor
Vice President, Global Brand Development, Kheri Tilman
Director, Product Marketing, Jennifer Liang

Production Company: Smuggler
Director: Guy Shelmerdine
Executive Producer: Patrick Milling Smith
Executive Producer: Brian Carmody
Executive Producer: Allison Kunzman
Producer: Grace Bodie
Director of Photography: Sebastian Pfaffenbichler

Agency: BBH New York
Creative Chairman: John Patroulis
Chief Creative Officer: Ari Weiss
Executive Creative Director: Gerard Caputo
Copywriter: Evan Benedetto
Art Director: Daniel Burke
Head of Integrated Production & Technology: Carey Head
Head of Content Production: Kate Morrison
Senior Content Producer: Ryan Chong
Chief Strategy Officer: Sarah Watson
Strategist: Angela Sun
Communications Strategist: Megan Piro
Account Director: Alex Monger
Account Executive: Kerry Callaghan
Head of Business Affairs: Sean McGee

Work Editorial NY:
Editorial: Cass Vanini
Senior Producer: Sari Resnick
Assistant Editor: Trevor Myers
PA/Runner: Chris Delarenal

VFK Partner: Blacksmith
Executive Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
2D Lead: Iwan Zwarts
Compositor: Dan DiFelice
CG Lead: Tom Bussell
CG Artist: Teemu Eramaa
CG Artist / Windmill Lane: Lucas Georgescu
CG Artist / Windmill Lane: Fred Burdy
CG Artist / Windmill Lane: Richard Merrigan
Producer / Windmill Lane: Cliodhna Long
Trace VFX: Rotoscoping

Telecine: Sixteen 19
Colorist: Andrew Francis
Colorist: Mark Gethin
Producer: Quinn Orear
Final DCP: MPC

Music: Q Department

Sound Design: Henryboy
Sound Designer: Bill Chesley
Executive Producer: Kate Gibson

Audio Mixing: Sound Lounge
Partner/Mixer: Tom Jucarone
Audio Producer: Mike Gullo