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Canada Bread — Healthy Way Feel Good o’ Gram

The Feel Good o’ Gram...

To help launch Canada Bread's new Healthy Way bread, we found some amazing Canadians and brought them some delicious sandwiches. Little did they know that this Feel Good Surprise would include a whole lot more.

Inspired by the James Brown iconic song, "I Feel Good" used in the TV spot, we wanted to tell a story about regular Canadians who make others feel good, and how Healthy Way helped them feel good too.

A new product innovation by Canada Bread, Healthy Way is somewhere between a regular family bread and artisinal bread, something moms will use for themselves, not necessarily serve to the entire family.

Equally entertaining is the French market version, below.

Creative Credits:
Advertising Agency: Cundari, Toronto, Canada
Client: Dempster’s / Canada Bread
Product: Healthy Way
Chief Creative Officer: Andrew Simon
Art Director: Jung Ahn
Senior Copywriter: Maggie Pycherek
Group Creative Directors: Cory Eisentraut, Mike Sipley
CCO: Andrew Simon
Account Supervisor: Filipe Da Luz
VP Business Director: Kristin Vekteris
Producer: Aggie Brook
Director: Justin Brennon Smith, TouchPoint Films
Editor: Aaron Dark, School
Music: Tyson Kuteyi, TA2
Colour: Tricia Hagoriles, Alter Ego
Post: Michael Bishop, Fort York