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Fundraising Disguised As Real Estate Advertising for OOH Rainforest Trust Campaign

Fundraising disguised as real estate advertising. Rather than “donate,” viewers are asked to “buy” land, in the location they choose, at $10/acre, Rainforest Trust’s typical cost. (The land is deemed critical to one or more species’ survival. Donors do not receive actual title.) 100% of every dollar goes to actual land purchases. Operating expenses are separately funded.

Creative Credits:
Advertised brand: Rainforest Trust
Advert title(s): Hardwood
Headline and copy text: “2,000 Year Old Hardwood! Wow! Appreciate original hardwood architectural features that have taken hundreds of years to for! Just $10 per acre ensures these original wooden details don’t turn into lumber! Visit RainforestTrust.org or call (800) 456-4930.”
Advertising Agency: Darling Agency, New York, U.S.A.
Agency website: http://darlingagency.com
Creative Director: Kelly Platt
Art Director: Jeroen Bours
Copywriter: Kelly Platt
Photographer: stock