A List Sunglasses + [Volkswagen VW]

Latest from VW — Jetta Takes Off This Holiday Season

The latest creative campaign from Volkswagen, which touts the new Jetta's luxurious yet accessible German engineering via VW's own flight attendant. Ad agency Deutsch LA created two: 30 spots, which are taking aim at the influx of travelers this holiday season. The spots are set to run in-flight on Jet Blue, United and Frontier airlines now through New Year's Eve — reaching an estimated 33.8M impressions. There will also be a digital component, targeting the busy holiday travelers via Kayak.com, as well as an airport wifi sponsorship with Boingo, offering travelers access to free internet.

Creative Credits:
Client's Company Name: Volkswagen Group of America
Name of Project: Volkswagen Jetta Air

Client Credits:
Marketing Communications: Jen Clayton
Advertising Manager: Jeff Sayen
Advertising Analyst: Steve Kuzemchak

Deutsch Creative Credits and Titles:
Chief Creative Officer: Pete Favat
Executive Creative Director: Todd Riddle
Creative Directors: Heath Pochuca, Paul Oberlin & David Povill
Director of Integrated Production: Vic Palumbo
Executive Producer: Jim Haight
Senior Producer: Eric Kaufman
Associate Integrated Producer: Win Bates
Director of Music: Dave Rocco

Production Company Credits and Address:
Arts & Sciences
827 Hilldale Ave
West Hollywood, CA 90069
Directors: Adam & Dave
Managing Partner / Executive Producer – Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Pat Harris
Production Supervisor: Corey Choate

Editorial Company Credits and Address:
Union Editorial
12200 W Olympic Blvd
Los Angeles CA 90064
Executive Producer/President: Michael Raimondi
Senior Producer: Joe Ross
Editor: Nicholas Wayman-Harris
Mix Engineer: Milos Zivkovic

Finishing Company:Resolution
Producer: Logan Aires
Flame Artist: Renee Tymn

Additional Deutsch Credits:
Mike Sheldon, CEO

Account Management Credits:
Group Account Director: Tom Else
Group Account Director: Monica Jungbeck
Account Director: Alex Gross
Account Executive: Renee Mansfield
Assistant Account Executive: Kiki Staszak

Account Planners:
Executive Planning Director: Jeffrey Blish
Chief Strategy Officer: Colin Drummond

Business Affairs:
Director of Integrated Business Affairs: Abilino Guillermo
Group Director, Integrated Business Affairs: Gabriela Farias
Associate Business Affairs Manager: Jade McAdams

Director of Product Information: Jason Clark
Senior Product Information Specialist: Eddie Chae