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Miami Ad School: Microsoft Outlook, Two To Nurture Case Study

Gender inequality begins at home. Fathers don't get paternity leave like mothers do in the USA. Why is this unequal? So Outlook, the platform where all office employees coordinate holidays, creates a new feature that allows people within your office donate their unused paid leave to expecting fathers.

CREDITS:
Organization: Miami Ad School, New York, USA
Client: Microsoft
Product: Outlook
Campaign name: Two To Nurture
Instructor: Alex Reinoso
Art Director: Bogdan Rackow
Copywriter: Tanvi Tandon