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Rob Gronkowski is Living on A Prayer as Bon Jovi in new Madden NFL 17 Commercial

Gronk is living on a prayer and rocking his way on to your Madden NFL 17 squad. Watch him leave it all on stage in this new ad created by the Heat ad agency.

Your Madden roster’s ready to rock.
But you gotta fill it out.
Your offense needs to be more tough … so tough.

I’ll keep myself open all day.
Running all the routes
and making the plays and stuff … and stuff

I’m saying you should look at the Madden team you’ve got
If you need a solid tight end let me fill that slot.
You’ve got receivers but they’re not quite big enough
So give me a shot.

Whoa. You’re half way there.
Whoa. But you need another player.
My giant hands will make us champs I swear
Whoa. With the right amount of flair.

Ad Agency: Heat
CCO / Executive Creative Director: Steve Stone
Creative Directors: Anna Rowland, Warren Cockrel
ACD, Art Director: Nichole Geddes
ACD, Copywriter: Mitch Gage
Prod Company: Arts & Sciences
Editorial: No 6
VFX: Electric Theatre Collective
Music: Beacon Street Studio