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Sainsbury's 2014 Christmas Ad Honors The Events of 100 Years Ago

The new Sainsbury’s Christmas 2014 advert was made in partnership with The Royal British Legion. Inspired by real events from 100 years ago.

This year’s Christmas ad from Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.

The Making of...

Creative Credits:
Advertising Agency: Abbott Mead Vickers BBDO, London