A List Sunglasses + [xbox]

Silicon Valley’s Martin Starr Launches Xbox One Innovation Campaign: You’re Welcome

Microsoft and Ayzenberg have launched a funny new integrated campaign starring actor Martin Starr from the show Silicon Valley. The video has already amassed over 700,000 views in less than a day online.

Martin Starr has a history of playing authentic jack-of-many-tech-trades characters, and this time, he plays the role of know-it-all programmer. Delivered through his brand of dry (but “not sarcastic”) humor, Martin Starr emphasizes the key components that make Xbox One the fastest and most social Xbox experience ever, taking credit for the innovation behind the platform and all its new features.

“The campaign is the result of a really great partnership between Xbox, Ayzenberg and Martin Starr. Our goal was to highlight some of the amazing innovations coming to Xbox One this holiday – including backward compatibility, the New Xbox One experience, and game streaming to Windows 10 – and engage our fans in an unexpected way,” said Craig McNary, Director of Integrated Marketing at Microsoft.

Production Credits:
Client: Microsoft
Agency: Ayzenberg
Executive Creative Directors: Gary and Matt
Associate Creative Director/Writer/Editor: Andy Mitchell
Head of Production: Mehera Bey
Associate Producer: Tara Cheitlin
Production Company: Capture
Director: Ricky Mabe
Line Producer: Stacy Manzanet
Color: SSI
Sound Mixing: Sonic Pool