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Snap Crackle and Pop "Pop To Life" in New Ad for Kellogg's Rice Krispies via Leo Burnett Chicago

For generations, making and decorating Kellogg’s Rice Krispies treats has been a favorite holiday activity for kids and parents. To reintroduce this tradition to today’s families, Rice Krispies has launched a magical new campaign as fun and festive as making the Rice Krispies treats themselves: “How Many Ways Can you Snap!, Crackle!, Pop!?”

The campaign brings to life the endless possibilities for holiday fun and creativity with the help of delightful animated treats, beloved, iconic Rice Krispies characters Snap!, Crackle! and Pop!—and a catchy original holiday jingle.

For the first time ever, through the magic of 3D computer graphic (CG) animation, Snap! Crackle! and Pop! will live in the real world. Interact with smiling, dancing and flying Rice Krispies Treats. And inspire parents and kids like never before.

Creative Credits:
Client: Kellogg's
Agency: Leo Burnett
Campaign: How Many Ways can you Snap, Crackle, Pop
EVP, Creative Director: Graham Woodall
Creative Directors: Mike Doyle, Ryan Bloecker
Executive Director of Production: Vincent Geraghty
Producer: Tom Cronin
Senior Producer: Alethya Luiselli

Production Company: Bent Image Lab
Executive Producers: Derrick Huang, Ray Di Carlo
Head of Production: Paul Diener
Animation Director: Rob Shaw
Live-Action Director: Rachel Harms

Music Company: The Elements
Sound Co: Particle Audio
Sound Engineer: Katy Mindeman
Sound Producer: Laura Feeney