A List Sunglasses + [Public Awareness]

Amgen Porcelain Bones, a case study by Les Gaulois

Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%.
This disease affects 1 out of 3 women over the age of 50...

A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis.
These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”.

CREDITS:
AGENCY: LES GAULOIS
Chief Creative Officer: Xavier Beauregard
Art Director: Aurelien Bigot
Copy Writer: Benjamin Le Coz
TV prod: Ingrid Vasseur

PRODUCTION: WANDA
Directors: Les Colts, The Cabs

SOUND: HRCLS (Hercules)