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Be Your Best Secret Santa This Christmas with Air Miles Canada Campaign: "Chef" "Eye Patch" and "Monkey"

To celebrate perhaps the most awkward of holiday traditions, AIR MILES released​ a​ series of tongue and cheek videos focused on Secret Santa gift exchanges. In addition to the videos, AIR MILES also released some interesting findings from a survey they conducted about Canadians participation in Secret Santa.

The findings revealed that, unsurprisingly, 93 per cent of Canadians have received a bad Secret Santa gift. Canned asparagus, toilet paper and an ant farm are just a few examples of the weirdest and wackiest Secret Santa gifts participants have ever received.

Focusing on the pain points around Secret Santa​ (you simply can't know all the deep, dark secrets of everyone at the office, after all), each video features​ a unique​ story line​ anyone who's ever ​given (or ​received​)​ a bad​ ​Secret Santa gift​ can embarrassingly empathize with.

Creative Credits:
Client: Air Miles
Agency: North Strategic / Notch Video
Written by: Evan Morgan
Executive Producer: Brent Martin
Director: Lorne Hiltser
1st AD: Jeff Hanley
DP: Colin Akoon
Gaffer: Sam Lebel-Wong
1st AC: Tyler Shoemaker
Grip: Yuri Sandler
Swing: Matt Richardson
Production Designer: Adam Belanger
Art Assistant: Rachel Päärsalu-Parent
Sound: Eric Taylor