A List Sunglasses + [UK ADVERTS]

Carphone Warehouse 2016 Christmas Advert "Elf Proper Christmassy"

This Christmas, Carphone Warehouse, the UK’s Biggest Mobile Retailer, is letting the nation know that literally everyone can come through its doors and find ‘the bestest possible deal’.

Rather than creating some lofty, emotional Christmas ad like almost every other brand, Carphone Warehouse has decided to create the ‘Keith Lemon’ of Christmas spots — something a little chaotic but “proper Christmassy”.

For this year’s ad, created by Brothers and Sisters, Keith has acquired an elf helper and presents his Christmas tidings from a slightly less glamorous location than he’s been used to of late, but nevertheless a very Christmassy set.

Keith attempts to maintain his professionalism despite a few technical hitches, and with the help of his Christmas elf, tells the nation about Carphone’s Christmas offers.

Ad Agency Brothers & Sisters
Creative Director Will Flack
Art Director Robi Ganguly
Copywriter Josh Pearce / Al Brown
Executive Creative Director Andy Fowler
Senior Business Director Katie Jackson
Account Director Amanda Wright
Senior Account Manager Mark Lloyd
Account Executive Toby Denton
Agency Producer Jonny Hall
Director/ Production Co David Kerr @ Hungry man
Producer Jack Beardsley
Editor Art Jones @ Work
Post Production Free Folk (Lead Flame — Steve Murgatroyd)
Sound Design Dugal Macdiarmid @ Wave
Typographer Dan Edwards
DoP Ben Spence