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Cineplex & Zulu reminds Canadians to ‘See The Big Picture’ with Touching "Balloon for Ben" Film

Cineplex launch of a new short film entitled A Balloon for Ben, that invites Canadians to once again ‘See The Big Picture’ and rediscover the importance of entertainment. The successor to last year’s widely popular Lily & The Snowman, Cineplex has created a new heartwarming story that showcases the importance of making time for what you love.

"When we launched our new ‘See The Big Picture’ brand platform last year with Lily & The Snowman, we knew it was a memorable story that would capture the hearts of Canadians during the holiday season. It ended-up going viral and capturing the hearts of millions around the world,” says Pat Marshall, Vice President, Communications and Investor Relations, Cineplex. “We created A Balloon for Ben in the same spirit and we hope that it encourages viewers to once again make time for what’s really important in their lives.”

A Balloon for Ben is set in a world where balloons are filled with the light of film. Ben and his father purchase a balloon with the intention of watching it together, but things do not go as planned when the demands of his father’s job get in the way. What follows is a heartwarming tale of how Ben’s father ultimately shares the joy of making time for what he loves, with his son. The film features a unique rendition of ‘Everywhere’ by Fleetwood Mac, which is performed by Toronto-native Em Patrick (English) and Star Académie winner, Stephanie Lapointe (French).

A Balloon for Ben will be shown at Cineplex’s 165 theatres across Canada as part of the December and January Pre-Shows. It will also be promoted and brought to life through a fully-integrated marketing strategy across Cineplex’s social media, communications and digital channels.

The film features the music of Canadian artist Em Patrick, she takes us behind the scenes on her cover of the classic Fleetwood Mac song: Everywhere.

Client (Company): Cineplex Entertainment
Clients: Susan Mandryk, Maxine Chapman, Peter Furnish, Darren Solomon
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Allen Oke
Art Director: Guilherme Bermejo
Writer: Nick Doerr
Agency Producer: Tara Handley
Account Team: Roy Gruia, Kendal Saby
Strategic Planner: Heidi Philip
Production House: Hornet
Director: Yves Geleyn
Production House Producer: Desiree Stavracos
Animation: Hornet
Colourist/Transfer: Hornet
Audio Post Facility/Music House: Vapor RMW
Audio Director: Joey Serlin
Producer: Kailee Nowosad
Engineer: Julian Rudd
Music: “Everywhere” composition by Vapor RMW
Singer: English — Em Patrick, French – Stephanie Lapointe
Media Agency: Isobar Canada
Media Agency Planner: Damien Lemaitre
PR Agency: Hill + Knowlton
French Agency: BBR