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Fail Ale Brewery Explores Failure In Brilliant New Packaging Design by Michael Cody

Fail Ale Brew Co. is a small scale brewery specialising in Craft Beer. The Idea behind the brand is to stand out from competitors by essentially making mockery of themselves. The aim of the design was to explore the notion of 'Failure' and create a unique light hearted style which still came across as a quality product.

Creative Credits:
Design by Graphic Design student and passionate creative from Wellington, New Zealand Michael Cody.
via: Cody on Behance