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"The GIF That Keeps On Giving" — McDonald’s holiday-themed GIF celebrates family togetherness

McDonald’s Canada is giving people a way to celebrate the spirit of the season via a holiday-themed GIF, which ties back to larger ideas of sharing and family togetherness that are embodied by Ronald McDonald House Charities Canada (RMHCC).

Throughout the year, RMHCC provide a place for families to stay together while their sick child is being treated at a nearby hospital. This need is just as critical during the holidays. To support them, Tribal Worldwide – Toronto helped McDonald’s Canada create the GIF That Keeps On Giving, a sweet and simple, infinity-looping GIF that’s also extremely shareable. Every time it’s shared, McDonald’s Canada will donate $1 to the RMHCC this holiday season to help provide the greatest gift of all – togetherness.

“Ronald McDonald House Charities Canada provides an essential service, which everyone at Tribal is passionate about and was excited to help support,” says Joshua Stein, executive creative director, Tribal Worldwide – Toronto. “Sharing the GIF That Keeps On Giving, is a simple way to help those who need their families the most during the holidays.”