A List Sunglasses + [UK ADVERTS]

McDonald's UK Ad "Stuck In An Elevator" Chicken Selects Cinema Version

McDonald’s has created a campaign specifically for its Chicken Selects offering, which runs across cinema, TV, Out-of-Home (OOH), press, social and online from Christmas Eve, across the UK and the Republic of Ireland.
This is the first time that Chicken Selects has received above-the-line (ATL) support since its launch in 2007 and furthermore, that a permanent menu item has been supported by a 60-second ad.

Created by agency Leo Burnett London, the campaign breaks in cinemas, with a 60-second spot, on December 24th, and then on TV, with a 30-second spot, on December 26th. Both run for six weeks. Alongside these, social and display ads run for five weeks and OOH ads for two weeks.

Creative Agency Leo Burnett
Creative Directors: Matt Lee & Pete Heyes
Art Director: Harry Osborne and Sam Sword
Copywriter: Sam Sword and Harry Osborne
Board Account Director: Victoria Reiz
Senior Account Manager: Emily Reed
Account Manager: Charlotte Jackman
Planner: Adriana Ferran
Agency Producer (Print, Digital, Social): Phil Horton
Agency Art Buyer: Jo Hodge
Photographer: Myles New
Typographer: Tim Fletcher, James Andrews
Graphic Designer: James Andrews
Agency TV Producer: Javre Dow
Director/Production Co: Vince Squibb/Gorgeous
Producer: Ciska Faulker
Editor: Paul Watts & Jonnie Scarlett @ The Quarry
Post Production: MPC
Sound Design: Parv Thind & Tony Rapaccioli @ Wave
DoP: Laust Trier Mork
Media planning/buying: OMD