A List Sunglasses + [technology]

Panasonic Toughbook Toughpad New "Generation Tough" Commercial

Panasonic is currently showcasing a beautiful spot that features scores of hard-working professionals putting its Toughpad to use in countless situations and locations. Entitled "Generation Tough". The ad was produced by Wondersmith and directed by the team of Mortimer Jones via advertising agency Sigma Group.

Complete Project Credits:
Spot Name: Panasonic Toughpad "Generation Tough"
Film Locations: In and around Hawaii's Big Island and Oahu.
Main Toolset: ARRI Alexa with Zeiss master prime lenses for principal photography, Sony FS7 for B-camera and Panasonic GH4 for drone footage; Adobe Premiere for editing; and Adobe After Effects for VFX clean-up.
YouTube: https://youtu.be/GhJcHVMpdWk
Vimeo: https://vimeo.com/142523020

Client: Panasonic
Agency: Sigma Group
Creative Directors: Nikolay Nikolov, Tim Stapleton
Agency Producer: Alyson Watson
Senior Art Director: Christie McPartlan
Copywriter: Dmitri Vallis
Senior Account Director: Diane deCastro

Production Company: Wondersmith
Directing Team: Mortimer Jones (Chris Walldorf/Adam Stone)
Director of Photography: Adam Stone
Executive Producer: Joe Murray
Editor: Chris Walldorf
Post Creative Director: Thom Blackburn
Location Manager: Jim Triplett
Music/Sound Design: Chris Walldorf
Casting Directors: Rachel Sutton (Hawaii), Dowd Roman (Los Angeles)