A List Sunglasses + [fashion industry]

The Gap + Untitled Launch Surreal Social Videos: Long Boarders, Flow On

Gap tapped Untitled Worldwide to show how the Cozy Lounge collection allows you to feel comfortable in your skin wherever you might be – say, at home or the street. To bring this to life, Untitled Worldwide developed the slow flow short videos. Set in a surreal dreamscape, the video features talented long boarders, roller skaters, and bikers who convey the Gap essence and bring extra magic and fun to the holiday campaign – all directed by Matt Baron.

Client: Gap
Campaign: Gap Holiday 2016 Cozy: “Bike,” “Longboard,” “Roller Skate”
Agency: Untitled Worldwide
Creative Director: Kevin Li
Creative Director: Piper Hickman
Producer: Joyce Lee
Head of Integrated Production: Cheri Anderson
Group Account Director: Meredith Frisco

Production Company: AllDayEveryDay
Director: Matt Baron
Head of Production: Nicole Westermann
Executive Producer: Arrow Kruse
Executive Producer: Oscar Thomas
Producer: Sloane Skala

Editorial Company: Cut + Run
Editor: Adam Bazadona
Assistant Editor: Natalie Kasling
Executive Producer: Lauren Hertzberg
Producer: Ashley Bartell

Color Correct: The Mill
Colorist: Nick Sanders

Online: Jogger
Editor: Joseph Grosso