A List Sunglasses + [Toyota]

Football Stars DeMarcus Ware, Fred Jackson and More Honor Dads During Super Bowl XLIX for Toyota — "To Be A Dad"

Professional football stars DeMarcus Ware, Fred Jackson, Kurt Warner and LaVar Arrington have teamed up with Toyota to honor and inspire dads across the country during this year’s Super Bowl.

Dads are everyday heroes. To celebrate, Toyota talked to a cross-selection of great dads to find out what it takes to become a good dad, and have released the video pieces online leading up to the big game. To honor your dad, Toyota is inviting Twitter users to engage in a unique game day conversation, by creating a cultural moment in real time, encouraging users to tweet photos of their dads using the hashtag #OneBoldChoice.

Creative Credits:
AD AGENCY: Saatchi & Saatchi
CCO: Jason Schragger
CD: Erich Funke
ACD: John Kritch
Senior Copywriter: Nick Cade
PRODUCTION COMPANY: Chelsea Pictures
EXECUTIVE PRODUCER: Jonathan Gribetz
PRESIDENT OF PRODUCTION COMPANY: Allison Amon
Line Producer: Shanah Blevins
DIRECTOR: Lauren Greenfield
EDITING COMPANY: Cutters LA
EXECUTIVE PRODUCER: Darren Jaffe
PRODUCER: Wendy Umanzor
EDITOR: Kathryn Hempel
ASSISTANT EDITOR: Anil Baral
FINISH: Flavor
FINISH PRODUCER: Sarah Casillas
TELECINE: Company 3, Dave Hussey
MUSIC: Barking Owl/APM
MIX: Barking Owl
PHOTOGRAPHER: Adam Rose