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HSBC First on 1st — Now This Is Something No Bank Has Done Before

In a New Year initiative with a difference, the HSBC ‘First on 1st’ video reaches out to the simple human desire to do more, be more and achieve more.

When the rest of the world preferred to sleep in, party on or remember the year that was, HSBC UAE paid tribute to those who instead, resolved to start the year on a different note.

HSBC UAE surprised the people of Dubai on the 1st of January by leaving gifts, including a surfboard, a set of headphones, and a bike, along exercise routes, and on the beach for the first passerby to take. When the gifts were claimed, banners were revealed that read “The year of realizing your goals #StartsToday.”

Creative Credits:
Client: HSBC UAE
Agency: J. Walter Thompson, Dubai
Chief Creative Operations Officer: Chafic Haddad
Managing Director: Sabry Mohammed
Creative Directors: Akhilesh Bagri /Gautam Wadher
Agency Content Producer: Aly Seifelnasr
Designer: Mahesh Powar
Senior. Account Director: Nermine Barrada
Account Manager: Zeina Saab
Senior Account Executive: Roula Hajjar
Account Executive: Nabil El Kourdy
Head of Print Production: Jaafar Atwi
Production House: Déjà vu