A List Sunglasses + [Social Media Advertising]

Kleenex Canada, Share Care – Social Experiment

Kleenex Canada wondered if people have forgotten how to care?
In an often cold and indifferent world, Kleenex® brand set out to make a difference. We believed that people sometimes need a little nudge to do something that is inherently good. So we conducted a social experiment and captured the results on film. See what happened.
Moving forward, we hope to inspire others to be prepared to share Kleenex® care with someone in need of a little comfort.

Creative Credits:
Advertising Agency: Geometry Global, Canada
Executive Creative Director: Nuala Byles
Strategic Planning Director: Katherine Barks
Copywriter: Ian Mackellar
Art Director: Greg Mühlböck
Account Director: Jennifer Hearn
Social Strategist: Asha Davis
Social Experiment Choice Architects: Pete Dyson, Dan Bennett
Partner Agencies: Ogilvy & Mather, Mindshare, Ketchum | Canada
Producer: Margaret Callaghan
Director: Dale Heslip, Sparks Productions, Therese Brisson
Music: Creighton Doane, DL Audio
Editor: Aaron Dark, School Editing
Online: Mike Morey, Fort York VFX
Colourist: Conor Fisher, Alter Ego
Marketing & Sales: Therese Brisson
Brand Manager: Tom Houde
Integrated Marketing Plan Director: Mitch Faigan