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Powwownow launches new campaign to encourage flexible working in 2016

Powwownow, the free conference call service, has launched a comical new campaign encouraging businesses to focus on flexible working in the new year. The print and poster ads show people at work in the office, in a coffee shop or at home dressed in gym gear doing extraordinary stretches and looking eye-wateringly agile.

The campaign, created by Hometown, will run online, on OOH, taxis and digital outdoor sites and also includes comical radio ads inspired by classic 1980s workout videos.

Creative Credits:
Client: Powwownow
Agency: Hometown London
Creative Director: Simon Labbett
Writer: Gemma Fowler
Art Director: Neda Shadanlou
Photographer: Gary Salter