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The NBA Debuts Heartwarming New Commercial “Hands” Via Translation

The NBA has debuted a heartwarming new spot, “Hands,” which tells the story of a 9-year-old NBA fan after he receives a post-game high-five from Golden State Warriors guard Andre Iguodala.

Set to the music / song “(You've Got) The Magic Touch” by The Platters, the hilarious ad follows the boy’s day-to-day efforts to do chores, floss his teeth, climb monkey bars, and even play the tuba – all without touching anything else with the same hand forever changed by his favorite team’s star.

Creative Credits:
Brand/Client: NBA
Campaign Title: This is Why We Play Spot
Title: “Hands”
First Air Date: January 19, 2016

Agency: Translation
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Executive Creative Director: Betsy Decker
Group Creative Director: Matthew McFerrin
Group Creative Director: Armando Samuels
Creative, Copywriter: Max Hoch
Creative, Art Direction: Manuel Urbanke
Director of Content Production: Miriam Franklin
Content Producer: Kristen Cooler
Group Account Director: Tim Van Hoof
VP, Account Director: Justin Costa
Account Supervisor: Rachael Fogel
Account Executive: Chris Martin
Strategy: Tim Flood, Lindsey Neeld
Senior Project Manager: Matt DeSimone

Production Company: Arts & Sciences
Director: Matt Aselton
Director of Photography: Benn Martenson
Executive Producer: Mal Ward, Marc Marrie
Line Producer: Zoe Odlum

Editorial Company: Arcade Edit
Editor: Geoff Hounsell
Assistant Editor: Sam Barden
Post Executive Producer: Sila Soyer
Post Producer: Fanny Cruz

VFX Company: Arcade Edit
VFX Artist: Tristan Wake
VFX Executive Producer: Sila Soyer
VFX Producer: Fanny Cruz

Audio Post: Heard City
Mixer: Phil Loeb
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn

Music: “(You’ve Got) The Magic Touch”
Artist: The Platters