A List Sunglasses + [Public Awareness]

The Vaseline Healing Project & Viola Davis Help Heal Skin Worldwide

Ad Agency BBH New York is proud to share, and to have worked on, the campaign for The Vaseline Healing Project. Global personal care brand, Vaseline, is partnering with Direct Relief, an international medical aid organization, to launch the project that will provide dermatological care, medical supplies, Vaseline products and health worker training to help heal the skin of five million people living in the wake of crisis and disaster in the U.S. and abroad by 2020.

The campaign spot was shot on location during dermatological missions in the Philippines and Kenya by BBH New York.

The Vaseline® brand is also encouraging Americans to get involved through an easy online donation mechanism and a buy one to give one promotion, allowing others to make a difference for those in need. Or Send Healing Tools Across the Globe by visiting Vaseline.us/TheVaselineHealingProject to build a relief kit for someone in need. The items in each kit might seem ordinary, but they are extraordinary tools to help those living in crisis and disaster. Vaseline® has taken the first step by donating 1.2 million units of Vaseline® Jelly. Donations like these help Direct Relief to send over $500 million in essential resources to people in need every year.

Creative Credits:
Agency: BBH New York
Creative Chairman: John Patroulis
Chief Creative Officer: Ari Weiss
Executive Creative Director: Laura Fegley
Creative Team: Mikio Bradley and Klara Lindberg
Head of Integrated Production & Technology: Carey Head
Head of Content Production: Kate Morrison
Senior Producer: Christina Carter
Director of Business Affairs: Sean McGee
Global Business Director: Torrey La Grange
Global Account Manager: Nicole Landesman

Film Credits
Production Company: Radical Media
Director: Michael Lawrence
EP: Gregg Carlesimo
Line Producer: Clint Caluory
Editor: Georgia Dodson
Edit House: Cut and Run
Post Production: Company 3
Sound Mixer: Seth Phillips
Audio House: Sound Lounge
Music: Able Baker