A List Sunglasses + [technology]

OffAbbot Creates/Produces First-Ever TV Ad For Hollar "Bottomless"

Looking to make a splash with its first foray into broadcast TV, Hollar.com (recently named one of the top 33 start-ups to watch in 2017 by Business Insider) partnered with digital production collective OffAbbot to create and produce the brand’s new ad “Bottomless.”

The light-hearted spot plays off Hollar’s positioning as ‘the ultimate mobile destination for cool products at incredible deals starting at just $1,’ and features a woman excitedly exploring her first delivery from Hollar. The box is so deep with exciting deals she found, that she ultimately ends up on the other side of the world — a frozen tundra where she’s greeted by another enthusiastic Hollar customer, and of course a penguin.

"Hollar delivers the straightforward and easy mobile shopping experience we all want, plus delights with an element of discovery,” Frank Samuel, OffAbbot Creative Director, says. “The Hollar team knows that everyone loves getting a great deal on name-brand goods that consumers want and need. What a great brand to help bring to market.”

Tanya Hersh, Vice President of Marketing at Hollar, adds, “We are excited to introduce Hollar in our first TV spot and are pleased with what OffAbbot was able to deliver. The creative does everything we set out to do — introduce the brand, our personality and the range of on-trend products we carry at incredible prices.”

CREATIVE CREDITS:
Ad Agency: OffAbbot, Venice, CA
Creative Directors: Adam Goldstein, Frank Samuel, Jeff Reed
Production Co: OffAbbot
Executive Producer: Justin Towery
Editorial: Spotwelders
Editor: Erin Nordstrom
Post/VFX: Brickyard
Audio Post: Eleven Sound